Added to YB: 2026-09-25
Pitch date: 2026-09-22
PUM.DE [neutral]
PUMA SE
-3.11%
current return
Author Info
No bio for this author
Company Info
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally.
Market Cap
EUR 3.3B
Pitch Price
EUR 22.85
Price Target
N/A
Dividend
N/A
EV/EBITDA
26.22
P/E
-7.36
EV/Sales
0.81
Sector
Textiles, Apparel and Luxury Goods
Category
turnaround
Sporting goods research notes: PUMA SE
PUM.DE (update): Puma is resetting distribution, product, inventory and costs after Q2 currency-adjusted sales fell 9.4% and EBIT remained negative at €53m. Speedcat, NITRO and HYROX show product relevance, while inventory fell 15.3%, but footwear remains down double digits and retailer demand is soft. At €22, valuation is 0.46x sales and ~15x trailing FCF, though cash flow is flattered by working-capital release.
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