Added to YB: 2026-09-25
Pitch date: 2026-09-22
ADS.DE [bullish]
adidas AG
-2.9%
current return
Author Info
No bio for this author
Company Info
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally.
Market Cap
EUR 25.5B
Pitch Price
EUR 146.50
Price Target
N/A
Dividend
1.91%
EV/EBITDA
9.19
P/E
18.87
EV/Sales
1.17
Sector
Textiles, Apparel and Luxury Goods
Category
turnaround
Sporting goods research notes: adidas AG
ADS.DE (monitor): adidas’ turnaround is increasingly product-led rather than dependent on Yeezy cleanup or Samba/Gazelle: Q2 currency-neutral revenue rose 14% to a record €6.7bn, DTC grew 25% and Performance grew 39%, led by Football and Running. At roughly €143, the shares trade at about 13.6x forward earnings. Risks include tougher comparisons, fashion-sensitive lifestyle franchises, post-World Cup normalization and an eventual Nike product recovery.
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