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Added to YB: 2026-09-22

Pitch date: 2026-09-17

VSURE.ST [neutral]

Verisure plc

-4.73%

current return

Author Info

Mr. Market Miscalculates (mostly) shares overlooked or misunderstood small/mid-cap European companies. Sign up for the newsletter.

Company Info

Verisure plc provides security services for families and small businesses in Europe and Latin America.

Market Cap

EUR 9.1B

Pitch Price

EUR 9.00

Price Target

N/A

Dividend

2.27%

EV/EBITDA

10.15

P/E

-80.75

EV/Sales

3.63

Sector

Commercial Services and Supplies

Category

growth

Show full summary:
Verisure plc - $VSURE.ST

VSURE.ST (deep dive): Verisure turns upfront alarm-system acquisition spending into sticky subscriptions from 6.4 million customers, with sub-8% reported attrition and roughly 15-year average tenure. Its estimated steady-state EBITDA implies a reasonable 9x EV/EBITDA, but current free cash flow supports a much steeper ~70x EV/FCF. Rising acquisition costs relative to ARPU and uncertainty over AI-enabled DIY competition make long-term profitability and cash conversion the key questions.

Read full article (21 min)