<- Go home

Added to YB: 2026-09-08

Pitch date: 2026-09-04

SMG.SW [bullish]

SMG Swiss Marketplace Group Holding AG

-2.72%

current return

Author Info

No bio for this author

Company Info

SMG Swiss Marketplace Group Holding AG operates as an online marketplace and digital company in Switzerland.

Market Cap

CHF 3.0B

Pitch Price

CHF 31.20

Price Target

N/A

Dividend

2.64%

EV/EBITDA

17.87

P/E

32.13

EV/Sales

9.15

Sector

Interactive Media and Services

Category

value

Show full summary:
Europe's Biggest IPO of 2025: A Swiss Dream Business, Down 50%. Buy the Dip? - SMG Swiss Marketplace Group

SMG.SW: Swiss Marketplace Group combines Switzerland’s leading real-estate, automotive and classifieds marketplaces, 85M monthly visits and strong demand, supply and proprietary-data moats. H1 2026 revenue rose 11.3% to CHF 179.8M as adjusted costs stayed broadly flat, lifting EBITDA margin to 56.5%. After a roughly 50% post-IPO fall, valuation is ~20x earnings with a ~4.8% FCF yield; AI remains the existential risk despite LLM traffic below 1%.

Read full article (6 min)