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Added to YB: 2026-07-16

Pitch date: 2026-07-13

PPL.AX [neutral]

Pureprofile Ltd

+3.45%

current return

Author Info

No bio for this author

Company Info

Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States.

Market Cap

AUD 34.9M

Pitch Price

AUD 0.03

Price Target

N/A

Dividend

N/A

EV/EBITDA

14.44

P/E

19.42

EV/Sales

0.54

Sector

IT Services

Category

growth

Show full summary:
DMX Australian Shares Fund Portfolio Holding: Pureprofile Ltd.

PPL.AX (holding update): Data/insights co down 18% despite strong fundamentals. Reached NPAT profitability on organic growth + tuck-in M&A. Selloff from offshore institutional selling, CEO share sale (tax obligation), and fears of dilutive capital raise for larger acquisition. Now a test of mgmt's capital allocation.

Read full article (1 min)