Added to YB: 2026-06-10
Pitch date: 2026-06-07
BKNG [bullish]
Booking Holdings Inc.
+0.85%
current return
Author Info
No bio for this author
Company Info
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Market Cap
$125.8B
Pitch Price
$162.61
Price Target
N/A
Dividend
1.04%
EV/EBITDA
12.10
P/E
21.31
EV/Sales
4.64
Sector
Hotels, Restaurants and Leisure
Category
value
Adding Booking Holdings (BKNG) to the Magic Formula Portfolio - Round 9
BKNG (new position): World's largest OTA added as Magic Formula stock #25 (1yr hold). 72% 3yr ROCE, 13.6x EV/EBIT. $27B rev, $9B FCF 2025, 1.2B room nights. Stock -25% YoY at ~$165 (post 25:1 split) on 'AI loser' fears + Mideast war, despite +17% EPS/+16% rev. Held by Rochon, AKO, Rolfe.
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