Added to YB: 2026-05-29
Pitch date: 2026-05-26
BKNG [neutral]
Booking Holdings Inc.
+2.91%
current return
Author Info
No bio for this author
Company Info
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Market Cap
$130.5B
Pitch Price
$165.01
Price Target
N/A
Dividend
1.00%
EV/EBITDA
12.54
P/E
22.10
EV/Sales
4.81
Sector
Hotels, Restaurants and Leisure
Category
growth
Booking Holdings (BKNG) Business Model & Moat Analysis
BKNG (overview): Global OTA w/ 1.2B room nights, $186B gross bookings, $27B rev (+13% YoY), $9B FCF. Moat from supply/demand/trust/reviews, not lock-in. Direct bookings mid-50s%, app high-50s%. Marketing $8B (30% rev) - key cost to watch. Risks: SEO declining, Google/AI may control demand pre-booking, merchant mix adds costs. Strong intl (90% rev), weaker US position vs Expedia/Airbnb. $6.4B buybacks FY25. Quality depends on turning trust into direct habit before AI agents own customer journey.
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