Added to YB: 2026-03-09
Pitch date: 2025-12-28
PLNT [bearish]
Planet Fitness, Inc.
+31.46%
current return
Author Info
No bio for this author
Company Info
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand.
Market Cap
$6.5B
Pitch Price
$109.07
Price Target
65.40 (-16%)
Dividend
N/A
EV/EBITDA
13.62
P/E
31.06
EV/Sales
7.19
Sector
Hotels, Restaurants and Leisure
Category
value
Planet Fitness, Inc. - $PLNT (short)
PLNT (short): Operating/pricing levers exhausted, unit growth slowed to 6-7%/yr (150 units vs 200+ pre-COVID). Converging w/ conventional gym model as HVLP competitors (EoS, Crunch) accelerate: need 5M members by 2030 vs 9M total US gym membership growth forecasted. Already 30% US gym share, elevated churn post click-to-cancel rollout. 30x+ P/E rich for maturing, levered (3x net), low-moat biz. 20-40% downside via de-rating.
Read full article (7 min)