Added to YB: 2026-03-09
Pitch date: 2026-03-06
RGR [neutral]
Sturm, Ruger & Company, Inc.
+3.09%
current return
Author Info
No bio for this author
Company Info
Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States.
Market Cap
$611.0M
Pitch Price
$37.54
Price Target
N/A
Dividend
1.20%
EV/EBITDA
45.00
P/E
-141.69
EV/Sales
0.95
Sector
Leisure Products
Category
turnaround
Does Ruger have real problems?
RGR (update): Q4 rev +3.6%, FY25 +2% (lagged inflation); gross profit -18.7% Q4, -29% FY25; ASP fell $364 from $377; GAAP loss in 2025 vs $52M op income in 2023. Beretta (largest shareholder, proxy fight) claims mgmt buying sales at expense of margins, inefficient capital allocation. Ruger gaining share in trading-down market (budget SKUs) as NSSF shows industry -3.7% Q4. Trades 10x fwd EV/EBITDA at trough earnings; premium mix (25% portfolio) failed to cushion downturn.
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