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Added to YB: 2026-03-09

Pitch date: 2026-03-06

RGR [neutral]

Sturm, Ruger & Company, Inc.

+3.09%

current return

Author Info

No bio for this author

Company Info

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States.

Market Cap

$611.0M

Pitch Price

$37.54

Price Target

N/A

Dividend

1.20%

EV/EBITDA

45.00

P/E

-141.69

EV/Sales

0.95

Sector

Leisure Products

Category

turnaround

Show full summary:
Does Ruger have real problems?

RGR (update): Q4 rev +3.6%, FY25 +2% (lagged inflation); gross profit -18.7% Q4, -29% FY25; ASP fell $364 from $377; GAAP loss in 2025 vs $52M op income in 2023. Beretta (largest shareholder, proxy fight) claims mgmt buying sales at expense of margins, inefficient capital allocation. Ruger gaining share in trading-down market (budget SKUs) as NSSF shows industry -3.7% Q4. Trades 10x fwd EV/EBITDA at trough earnings; premium mix (25% portfolio) failed to cushion downturn.

Read full article (4 min)