Added to YB: 2026-03-03
Pitch date: 2026-02-28
HAYPP.ST [neutral]
Haypp Group AB (publ)
-2.16%
current return
Author Info
No bio for this author
Company Info
Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, the rest of Europe, and the United States.
Market Cap
SEK 4.2B
Pitch Price
SEK 129.60
Price Target
N/A
Dividend
N/A
EV/EBITDA
23.88
P/E
96.91
EV/Sales
1.11
Sector
Specialty Retail
Category
growth
Why Haypp's CEO Is Buying After Investors Sold on Earnings
HAYPP.ST (update): Down 30% to 130 SEK despite solid fundamentals. Core markets: 6% growth, 27% EBITDA growth, 57% high-margin pouch sales. US inflection: Zyn back online Sep '25, Q4 vol recovered, Jan '26 vol +120% YoY, new customers +250% YoY w/o marketing spend. Short-term margin compression (Growth Markets) from US reinvestment justified by 6X+ ROI. Trading 14x EV/EBITDA on core alone, assigning zero value to US growth. CEO bought $100K shares. NP market growing 35%/yr, AOV poised to triple over time.
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