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Added to YB: 2026-02-19

Pitch date: 2026-02-17

INTU [bullish]

Intuit Inc.

+0.34%

current return

Author Info

Bob’s Payment Stock Substack is a former analyst and portfolio manager. Fundamental buy-and-hold investor. Talking stocks and markets. Focus on Payments, Financial Technology, and Payroll and HCM. Sign up for the newsletter.

Company Info

Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States.

Market Cap

$105.5B

Pitch Price

$380.25

Price Target

625.00 (+64%)

Dividend

1.27%

EV/EBITDA

18.19

P/E

26.02

EV/Sales

5.59

Sector

Software

Category

value

Show full summary:
Long Intuit

INTU (added to position): AI fears overdone - tax prep has high cost of failure, TurboTax Live 41% of rev (+47% YoY), SMBs can't afford custom software. Mission-critical platform w/ QuickBooks dominance, 625k data points/biz. ARPC +16% CAGR on pricing power. Trading at decade-low valuation despite 13% organic growth, 40% op margin, 5.7% FCF yield. FV $625 (56% upside) or $475 conservative (19% upside). Risk: AI disruption, tax code simplification, high SBC dilution.

Read full article (14 min)