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Added to YB: 2026-01-29

Pitch date: 2026-01-27

PUM.DE [neutral]

PUMA SE

-3.54%

current return

Author Info

Lux Opes Research covers European companies. Lots of them. Sign up for the newsletter.

Company Info

PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Germany, rest of Europe, the United States, North America, and internationally.

Market Cap

EUR 3.4B

Pitch Price

EUR 23.76

Price Target

N/A

Dividend

2.59%

EV/EBITDA

10.05

P/E

-12.23

EV/Sales

0.71

Sector

Textiles, Apparel and Luxury Goods

Category

turnaround

Show full summary:
Puma (PUM Germany): an anchor arrives, but the operating story still needs time

PUM.DE (update): Anta acquiring 29.1% stake at €35/share provides strategic anchor & China market access, but doesn't solve core operational issues. Puma still faces inventory pressures, margin challenges & uneven brand momentum. Recovery path remains gradual despite strategic validation.

Read full article (2 min)