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Added to YB: 2026-01-22

Pitch date: 2026-01-20

HAYPP.ST [neutral]

Haypp Group AB (publ)

+6.48%

current return

Author Info

No bio for this author

Company Info

Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, the rest of Europe, and the United States.

Market Cap

SEK 3.6B

Pitch Price

SEK 117.20

Price Target

N/A

Dividend

N/A

EV/EBITDA

20.75

P/E

83.82

EV/Sales

0.97

Sector

Specialty Retail

Category

growth

Show full summary:
2025: 38% Returns on Zero Leverage - Haypp Group AB

HAYPP.ST (holding update): Leading global online nicotine pouches seller, up 183% in 2025. NPs growing 40-50% in US vs mature Sweden (90% online share, 36% of NP sales online). Sells at 20-30% discount to retail w/ superior selection. US only 6% NP penetration vs Sweden's 25%. Strong SEO moat, regulatory compliance. Down from 180 SEK highs to 125 SEK.

Read full article (2 min)