Added to YB: 2025-12-12
Pitch date: 2025-10-18
PEP [bearish]
PepsiCo, Inc.
+5.28%
current return
Author Info
No bio for this author
Upgrade to Yellowbrick Premium to unlock investor returns. Upgrade to Yellowbrick Premium
Company Info
PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide.
Market Cap
$191.3B
Pitch Price
$149.99
Price Target
108.00 (-24%)
Dividend
4.22%
EV/EBITDA
11.38
P/E
18.36
EV/Sales
2.41
Sector
Beverages
Category
N/A
Show full summary:
PepsiCo, Inc. - $PEP
PEP (short): Activist campaign misses structural headwinds. PFNA (50% profit) losing share to private label & startups like KHC. Reported -8% PFNA profit masked by Quaker recall lapping, aggressive addbacks. CFO retiring after accounting games. Trade 19x EPS vs KHC <10x. Target 13-14x (~30% downside) as growth/margins disappoint 2026.
Read full article (4 min)