<- Go home

Added to YB: 2025-11-17

Pitch date: 2025-11-14

HFG.DE [neutral]

HelloFresh SE

-0.94%

current return

Author Info

Company Info

HelloFresh SE, together with its subsidiaries, operates as meal kit provider for home industry. The company offers premium meals, protein swaps, double portions, and extra recipes, as well as add-ons, such as soups, snacks, fruit boxes, desserts, ready-to-eat meals, and seasonal boxes.

Market Cap

EUR 887.5M

Pitch Price

EUR 5.73

Price Target

N/A

Dividend

N/A

EV/EBITDA

5.92

P/E

-4.98

EV/Sales

0.19

Sector

Consumer Staples Distribution and Retail

Category

value

Show full summary:
HelloFresh: Increasingly Asymmetric.

HFG.DE (watchlist): Trading at 0.16x sales, executing efficiency program (70% complete) with FCF/share up YoY despite revenue decline. Reinvesting cash to improve value:price ratio via ReFresh strategy - expanded to 100+ weekly menu options, larger portions, upgraded packaging. Complex supply chain moat, only scaled vertically integrated food co. CEO guiding Q4 sequential revenue increase. Author watching closely but no position yet.

Read full article (3 min)