PLAID,Inc.

PLAID,Inc. develops and operates KARTE, a customer experience (CX) SaaS platform in Japan. It provides KARTE CX platform, which provides real-time analytics for on-site personalization, multi-channel campaigns, and targeted ad delivery; PLAID ALPHA, which delivers data-driven strategic planning and implementation; STUDIO ZERO, a strategic planning and business development service; EmotionTechCX, a survey and analysis service for customer loyalty and CX; and EmotionTechEX, a survey and analysis service for employee engagement and organizational transformation. The company also offers TopicScan, a text AI analysis service that detects issues and signs from customer feedback and free-text descriptions; Marumy, a store management system; and Databeat, an ad automation tool. In addition, it provides business results-driven ad operations and marketing solutions. The company was incorporated in 2011 and is headquartered in Chuo, Japan.