Blue Martini Software Inc.

Blue Martini Software Inc. was acquired by Escalate, Inc. Blue Martini Software, Inc. provides software solutions for e-commerce, marketing, and selling. Its software solutions guide salespeople, partners, and customers through selling interactions online, on the phone, and in the store. Blue Martini Commerce guides customers through the online selling process. It enables companies to personalize interactions, and manage promotions, orders, payments, and account information on a Web site or any Web-enabled device. Blue Martini Clienteling guides sales associates through the selling process, matching key customers to merchandise and marketing programs. Blue Martini Relationship Marketing enables marketers to engage in event-triggered, multistep dialogs with customers, prospects, and channel partners. Blue Martini Catalog and Content Management enable companies to deploy multibrand, multinational catalogs with a set of products, assortments, and content. Blue Martini Content and Catalog Management enable companies to consolidate information and publish it to various channels. The Blue Martini Contact Center provides customer service representatives with browser-based access to Blue Martini applications, enabling them to provide telephone-based customer service with Internet or Intranet access. Blue Martini Guided Selling application guides a user through an interactive product recommendation and selection process, incorporating user input on their needs and preferences, to present a targeted view of a product catalog. The company also provides various services, including professional, such as application deployment and integration; technical support; training services; and data analysis services. Blue Martini Software Inc. was formerly known as Blue Martini LLC and changed its name in January 1999. The company was founded in 1998 and is based in San Mateo, California.